In 1862, Mr. Alfred France commenced business in Wallaroo as a “Hotel Auctioneer, Brewer and Mining Proprietor” – in those early days of the industry in South Australia, “Hotel Brokers” were then classified as “Hotel Auctioneers”. The next 20 years saw the business go through numerous partnership changes and they also expanded their offices into the city of Adelaide, Moonta and Kadina, by the end of 1882 the business was known as “Moody, Furner and Company”.

The year 1893 saw another change when Mr. Charles Winnall linked up with his brother in law (Mr. Moody) and the business then became “Moody & Winnall”. In 1908, Mr. Samuel Durrant Stace linked up with the two partners and the firm was known as “Moody, Winnall & Stace”, and they were now ale to be referred to as “Hotel Brokers” for the first time instead of “Hotel Auctioneers”.

Six years later in 1914 Mr. Pat J. Flannagan (uncle of Mr. Max C. Flannagan, past President of the A.H.A.) joined up with the three hotel broking partners and remained with them for 3 years until 1917 when he became a hotelkeeper and a subsequent State and Federal President of the Licensed Victuallers’ Association, as the A.H.A. was then known.

In 1924, the firm became known as “Winnall & Dean” when Mr. Harry Dean joined up with Mr. Charles H. Winnall in the firm’s address in Waymouth Street. In 1934, a further change was made in the firm’s title when Mr. James Robert Sanderson, who had been with the firm since leaving school, was elevated to partner and the trading title altered to “Winnall & Sanderson” with the direction of the firm in the hands of Mr Winnall Snr, and his son Mr, Charles Austin Winnall.

In 1930 the L.V.A. (The then A.H.A.) had changed locations from Pirie Chambers in Pirie Street, to Tattersalls Chambers in Grenfell Street when Mr. Pat Flannagan was the then Chairman of Tattersalls Club. The hotel broking firm then relocated the business a year later on an adjacent floor in the same building as the Association.

1939 saw the firm take up the title of “Winnall, Sanderson & Parsons”, when Mr. Ralph Spencer Parsons (who had been a successful broker in his own right with his firm Parsons & Co.) linked up with Mr Charles Austin Winnall and J.R. Sanderson following the retirement of Mr Charles H. Winnall.

1959 saw Mr. Parsons retire from the firm although his name remained on the title. Two years later saw the tragic death of Mr. James R Sanderson in Victoria. The announcement of his passing had a significant effect on the hospitality industry for he had spent most of his life in close and active co-operation with hoteliers. A short while before his passing his son, Mr. James Joseph Sanderson had been elected to partner.

1970 saw the last business trading name change from “Winnall, Sanderson and Parsons” to “Winnall & Co.”

1974 saw an end of an era when Mr Winnall retired. Mr Geoff Shepherd and Ms Betty Durant went into partnership and continued to trade as Winnall & Co.

In 1979, Mr Will Feijen and Mr Harold (Harry) Henderson became junior partners under the senior direction of Mr. Geoff Shepherd and Ms Betty Durant.

On the 1st October, 1983, Mr Will Feijen and Mr Harold (Harry) Henderson became sole partners of Winnall & Co due the retirement of Ms. Betty Durant (Mr. Geoff Shepherd has previously left the partnership in 1980)

Over the next 20 years both Mr. Will Feijen and Mr Harry Henderson helped grow Winnall & Co into the company you see today. Unfortunately, Mr Harry Henderson passed away suddenly on 29th December, 2004. This was a tough time for Mr Will Feijen and the employees, but in true Winnall & Co tradition we carried on and prevailed successfully.

After Mr Harry Henderson’s death, Mr Will Feijen became the sole owner of Winnall & Co continuing on the exceptional services Winnall & Co offered the liquor industry.

On the 6th May 2015, Winnall & Co experienced another tragedy when Mr Will Feijen passed away suddenly after a short battle with cancer. Mr Will Feijen’s wife Mrs Roslyn Feijen, along with the loyal staff, Winnall & Co continued to offer fabulous consultancy, bookkeeping and payroll services to our current and prospective clients.

On 1st July 2016, Michael Wong and Alexandra Elliot became the new partners of Winnall & Co.

Michael and Alexandra, together with their staff are looking brightly towards the future and continue to provide unparalleled service to the industry.

We look forward to servicing the liquor industry for another 150 years!

Winall & Co currently employs 12 dedicated and loyal staff. We pride oursleves on low staff turnover to ensure stability for our customer services, experience, continual training and support. This ensures your business is always in the best possible hands.

Directors

Michael Wong
Michael is a Chartered Accountant. He spent several years working in London Charted Accountant practices before migrating to Australia 36 years ago. Before joining Winnall & Co, he was the Chief Financial Officer and later CEO of a hotel group operating several hotels in South Australia.

Alexandra Elliott
Alexandra began her career at Winnall & Co as a junior clerk in 2001. Being involved in the company from such a young age has given her extensive experience dealing with all facets of bookkeeping, payroll consulting, HR and financial reporting.

2015 marks the beginning of our Bronze sponsorship with the Australian Hotels’ Association. We have been an associate member of the AHA|SA for many years and we are now pleased to be involved in a sponsorship capacity.

We are also very delighted to be a Silver Conference Supporter for the 2015 Women in Hotels conference.

“We have been using hospitality specialists 'Winnall & Co' as our company bookkeepers for over 25 years. They manage our accounts payable, payroll and financial reporting. Having a third party oversee our books gives us peace of mind that nothing is being missed.

I am particularly confident with having Alexandra at the helm of a great team as she has extensive experience and a wealth of knowledge and understanding of our industry.

(They are also very patient with our quirky ways!)”

Alison James - The ED

“Winnall & Co have been providing payroll, bookkeeping and financial services to our group of hotels for approximately 50 years.

Payroll administration can be a complex area that diverts attention from important activities relating to the running of our hotels. Winnall & Co offers a professional service that ensures payments to staff, calculation of entitlements and legal compliance relating to payroll is completed accurately and on time.

They are continually updating their clients about changes to the different Awards used in the hospitality industry, and are readily available to answer any questions that may arise.

Accounts payable and financial reporting are important factors in maintaining our operational effectiveness. Winnall & Co provide an efficient service to ensure the timely and accurate payment of accounts on our hotels’ behalf. They also provide financial reports, which are instrumental in monitoring performance and developing strategies for our hotels.

I highly recommend the services of Winnall & Co to assist in your organisation, by easing your workload and freeing you up to focus on achieving your business objectives.”

Lisa Matthews - Matthews Hotels

“The Briggs Hotels Group has been using all the services of Winnall & Co over several decades.

They are continually updating their clients about changes to the different Awards used in the hospitality industry, and are readily available to answer any questions that may arise.

Winnall & Co is most professional in their provision of all aspect of our payroll, gaming, management and financial requirements

Michael has been most efficient with our cash flow and accounts payable management.

I am delighted and confident that Michael and Alexandra together with their team of dedicated staff will continue to provide us with the highest level of service and I strongly recommend their services to you.

Gary J Briggs - Briggs Hotels Group